Copywriting for SEO: How to Optimise Your Website’s Copy
Copywriting is a crucial aspect of SEO (search engine optimisation). The words on your website play a major role in how search engines rank your site and how easily users can find the information they are looking for. In this article, we will explore how to optimise your website's copy for search engines, and how to use copywriting to drive more traffic to your site. Understanding Google and Keyword Use in Copywriting: First, it's important to understand how search engines work. Search engines use algorithms to determine the relevance and quality of a website. The algorithm considers a variety of…