The Convergence of Social Media Analytics and Business Strategy
Introduction: In the digital age, social media platforms have emerged as indispensable channels for communication, engagement, and brand promotion. Concurrently, the proliferation of data generated through these platforms has paved the way for a prototype shift in business strategy. This article explores the mutual relationship between social media analytics and business strategy, highlighting the transformative potential unlocked by insights derived from a Business Analysis Course. Understanding Social Media Analytics: Social media analytics encompasses collecting, analysing, and interpreting data generated across various social media platforms. Organisations extract actionable insights about customer behaviour, sentiment analysis, and market trends through sophisticated algorithms and…
